Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths Год выпуска: 0Автор: John Philip JonesИздательство: Страниц: 0ISBN: 0761927999Описание John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising ?fables? and ?fashions,? and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a ?how to? text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Похожие книги
M. Fogiel, Staff of Rea, Research and Education Association, Research, The Staff of Education Association. Microeconomics Super Review. – М.: , 0. – 0 с. Frank Ackerman, David Kiron, Neva R. Goodwin, Jonathan M. Harris, Kevin P. Gallagher, Program for the Study of Sustainable Change and Development. Human Well-Being and Economic Goals (Frontier Issues in Economic Thought, Vol 3). – М.: , 0. – 0 с. Deni Elliott, Judy E. Stern, Institute for the Study of Applied and Professional Ethics. Research Ethics: A Reader. – М.: , 0. – 0 с. Ifip Tc8, Wg8.2 Working Conference on Global and Organizational Discour, Edgar A. Whitley, Micheal D. Myers, Janice I. Degross. Global and Organizational Discourse About Information Technology: Ifip Tc8/Wg8.2 Working Conference on Global and Organizational Discourse About Infor ... on for Information Processing (Series), 110,). – М.: , 0. – 0 с. Mitchell G. Williams, Probate, and Trust American Bar Association Section of Real Property. Land Surveys: A Guide for Lawyers and Other Professionals. – М.: , 0. – 0 с. Stewart R. Clegg, Australian and Pacific Researchers in Organization Studies. Management and Organization Paradoxes (Advances in Organization Studies, 9). – М.: , 0. – 0 с. Peter P. Rogers, Peter Lydon, Peter Robers, Arab Fund for Economic and Social Development, Harvard University Division of Applied Science, Harvard University Center for Middle Eastern Studies. Water in the Arab World: Perspectives and Prognoses. – М.: , 0. – 0 с. A Directory of CHRIE Member Colleges and Universities. A Guide to College Programs in Hospitality and Tourism. – М.: , 1997. – 480 с. Edited by Jack Beatson and Eltjo Schrage, with the collaboration of Mindy Chen-Wishart, Martin Hogg. Cases, Materials and Texts on Unjustified Enrichment. – М.: , 2011. – 640 с. Edited by Dagmar Schiek, Lisa Waddington and Mark Bell (with the collaboration of Tufyal Choudhury. Cases, Materials and Text on National, Supranational and International Non-Discrimination Law. – М.: , 2011. – 1118 с. Ajah Julius,Ike Nwachukwu and Unamma Ray P. A. Women In Agriculture In The South-east, Nigeria. – М.: LAP Lambert Academic Publishing, 2012. – 200 с. S. A. Masudul Hoque and Prof. Dr. M. A. M. Yahia Khandoker. IN VITRO MATURATION AND FERTILIZATION OF OOCYTES IN GOAT. – М.: LAP Lambert Academic Publishing, 2011. – 72 с. Geraldine Dorcas Kavembe,Charles Nguli Kimwele and Joseph Owino Jung`a. Genetics of the Endangered Kenyan Mountain Bongo Antelope. – М.: LAP Lambert Academic Publishing, 2012. – 132 с. Kiranmai G. and Rama Narsimha Reddy A. Pulmonary Toxicity of MgO Nanoparticles in Rats. – М.: LAP Lambert Academic Publishing, 2014. – 84 с. Millicent Ambetsa and Zipporah Ng'ang'a. Prenatal Care in Rural Areas. – М.: LAP Lambert Academic Publishing, 2012. – 60 с. Mohammad A.ra'of A.ghani Alrwashdeh. Nuclear Data Processing and Evaluation. – М.: LAP Lambert Academic Publishing, 2014. – 104 с. David Oluseun Olayungbo and D.O. Yinusa A.E Akinlo. Exchange Rate Volatility in Primary and Manufacturing Sectors. – М.: LAP Lambert Academic Publishing, 2011. – 100 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Наталья, 27.10 Спасибо, руководитель одобрил
