Method Marketing: How to Make a Fortune by Getting Inside the Heads of Your Customers Год выпуска: 0Автор: Denison HatchИздательство: Страниц: 0ISBN: 156625115XОписание In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. "Go for points of maximum anxiety," says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. "Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation)." Bonner's key copy drivers: fear, greed and of course, salvation. In Method Marketing, you will meet many marketing geniuses along with Bob Shnayerson, who wrote his first and only sales letter - based on anger and salvation - that brought in 600,000 paying customers; Curt Strhaker, who turned a hobby into a business and David Oreck, arguably the most famous voice in America.
Похожие книги
Peg Pickering, Jonathan How to Make the Most of Your Workday Clark. How to Make the Most of Your Workday. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. Jesse A. Ausubel, H. Dale Langford, National Academy of Engineering. Technological Trajectories and the Human Environment. – М.: , 0. – 0 с. Rehabilitati International Conference on Brownfield Sites: Assessment, D. Almorza, H. Klapperich, C. A. Brebbia, David Almorza Gomar, Wessex Institute of Technology, Universidad De Cadiz. Brownfield Sites : Assessment, Rehabilitation and Development. – М.: , 0. – 0 с. Albert A. Robbert, National Defense Research Institute, United States Dept. of Defense Office of the Secretary of Defense. Differentiation in Military Human Resource Management. – М.: , 0. – 0 с. Arch G. Woodside, G. I. Crouch, J. A. Mazanec, M. Oppermann, M. Y. Sakai, A. G. Woodside, Hospitality, and Leisure Society of Consumer Psychology of Tourism. Consumer Psychology of Tourism, Hospitality and Leisure. – М.: , 2000. – 387 с. Denison Hatch. Method Marketing: How to Make a Fortune by Getting Inside the Heads of Your Customers. – М.: , 0. – 0 с. Karen Ann Rolcik, Mark Warda, Karen Rolcik, Mark How to Form a Corporation in Florida Warda. How to Form a Corporation in Ohio (Legal Survival Guides). – М.: , 0. – 0 с. Workshop on the Life of a Process Model--From Conception to Action, S. Macchietto, S. P. Asprey. Dynamic Model Development: Methods, Theory and Applications (Computer-Aided Chemical Engineering). – М.: , 0. – 0 с. State of the Art of Research in International Marketing Conference. Handbook of Research in International Marketing. – М.: , 2003. – 0 с. Hector Olasolo, with a Foreword by Judge Sir Adrian Fulford, an Introduction by Judge Ekaterina Tren. The Criminal Responsibility of Senior Political and Military Leaders as Principals to International Crimes. – М.: , 2011. – 396 с. Edited by Christian Joerges and Navraj Singh Ghaleigh with a Prologue by Michael Stolleis and an Epi. Darker Legacies of Law in Europe. – М.: , 2011. – 440 с. Edited by Jack Beatson and Eltjo Schrage, with the collaboration of Mindy Chen-Wishart, Martin Hogg. Cases, Materials and Texts on Unjustified Enrichment. – М.: , 2011. – 640 с. Edited by Dagmar Schiek, Lisa Waddington and Mark Bell (with the collaboration of Tufyal Choudhury. Cases, Materials and Text on National, Supranational and International Non-Discrimination Law. – М.: , 2011. – 1118 с. Brian Coote, edited and with a Preface by Rick Bigwood. Contract as Assumption. – М.: , 2011. – 246 с. Inc. KT Solutions, KT Solutions has focused on what it takes to create efficient, professional multimedia training t KT Solutions specializes in the development of interactive multimedia training products for computer applications. Over the past decade. Beginning Windows NT Workstation 4.0 (Microsoft Windows NT). – М.: , . – с. Inc. KT Solutions, KT Solutions has focused on what it takes to create efficient, professional multimedia training t KT Solutions specializes in the development of interactive multimedia training products for computer applications. Over the past decade. Advanced Word for Office 97 (Microsoft Word 97). – М.: , . – с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Мария, 21.02 Оплатила, получила работу.Спасибо. Буду ждать результатов проверки
