Marketing for Keeps : Building Your Business by Retaining Your Customers Год выпуска: 0Автор: Carla B. FurlongИздательство: Страниц: 0ISBN: 047154017XОписание Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
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