Networks in Marketing Год выпуска: 0Автор: Dawn IacobucciИздательство: Страниц: 0ISBN: 076190140XОписание An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
Похожие книги
Karl Benediktsson. Harvesting Development: The Construction of Fresh Food Markets in Papua New Guinea. – М.: , 0. – 0 с. Harrison C. White. Markets from Networks: Socioeconomic Models of Production. – М.: , 0. – 0 с. W. Mark Fruin. Networks, Markets, and the Pacific Rim: Studies in Strategy (Japan Business and Economics Series). – М.: , 0. – 0 с. Frank-Jurgen Richter. Business Networks in Asia. – М.: , 0. – 0 с. Ronald L. Krannich, Caryl Rae Krannich. Dynamite Networking for Dynamite Jobs: 101 Interpersonal, Telephone and Electronic Techniques for Getting Job Leads, Interviews and Offers. – М.: , 0. – 0 с. Timothy Brook, Hy V. Luong. Culture and Economy: The Shaping of Capitalism in Eastern Asia. – М.: , 0. – 0 с. David Blake. Financial Market Analysis. – М.: , 0. – 0 с. Dawn Iacobucci. Networks in Marketing. – М.: , 0. – 0 с. John Milton Fogg. The Greatest Networker in the World. – М.: , 0. – 0 с. Gilles Laurent, Gary L. Lilien, Bernard Pras. Research Traditions in Marketing (International Series in Quantitative Marketing, Vol 5). – М.: , 0. – 0 с. Martin Johanson. Managing Networks in Transition Economies (International Business and Management). – М.: , 2004. – 0 с. Richard J. Varey. Relationship Marketing : Dialogue and Networks in the E-Commerce Era. – М.: , 2003. – 0 с. Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields (Springer Handbooks of Computational Statistics). – М.: , 2009. – 850 с. Neural Networks in the Capital Markets. – М.: , 1994. – 392 с. Apostolos–Paul Refenes. Neural Networks in the Capital Market. – М.: , 2005. – 250 с. Rukhshona Nazhmidinova. Trends In Marketing Communications. – М.: LAP Lambert Academic Publishing, 2012. – 104 с. Emanuele Breccia. The Impact Of Social Networking On Marketing, PR and Events. – М.: LAP Lambert Academic Publishing, 2012. – 56 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Татьяна, 08.05 Спасибо за проделанную Вами огромнейшую работу.
