Год выпуска: 0 Автор: M. Isabel Valdes, Isabel Valdes, Isabel Valdes Издательство: Страниц: 0 ISBN: 0967143934
Описание
MARKETING TO AMERICAN LATINOS, PART 1 A Guide to the In-Culture Approach by Isabel Valdes Tap into $400 Billion in Latino Purchasing Power with In-Culture Marketing Named by American Demographics magazine as the "21st Century Star of Multicultural Research," author Isabel Valdes gives you the facts and figures you need to understand the size and power of the rapidly growing U.S. Hispanic market. She introduces you to the New Latina and Generation , and tells you how to market to them. Most important, she helps you understand the potential of an exploding market and the culturally sensitive issues you must respect if you plan to do business within this enormous Latin community. HIGHLIGHTS: Profile the "New" Hispanic Consumer: A Snapshot of the Year 2000 In 1960 there were fewer than 7 million Hispanic Americans. The 2000 Census will count more than 8.7 million Hispanic households, home to more than 31 million Hispanic Americans. More than 50 charts and tables...
