Global Deals: Marketing and Managing Across Cultural Frontiers Год выпуска: 0Автор: Michael HickИздательство: Страниц: 0ISBN: 1881554309Описание In a world of cross-culture collision, business still expands, managers continue to negotiate, and employees continue to travel across cultural frontiers. Forty years in the international climax taught Michael Hick how to successfully negotiate, sell, and manage in 31 countries. Packed with personal stories, this book explains culture groups? thinking and demonstrates how managers can achieve profitable, long-lasting results and relationships with customers overseas. Whether a seasoned veteran or a new entrant into the world of global business, this book is a must for managers engaged in international deal making, for marketing and management, for the staff who support them, and for the human resource professionals who hire and maintain them.
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