International Marketing: A Global Perspective Год выпуска: 0Автор: Hans Muhlbacher, Lee Dahringer, Helmuth LeihsИздательство: Страниц: 0ISBN: 1861524560Описание In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace.
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