Год выпуска: 0 Автор: Ook Lee Издательство: Страниц: 0 ISBN: 1878289977
Описание
This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what's really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.
