Год выпуска: 0 Автор: Doug Newsom, Judy Vanslyke Turk, Dean Kruckeberg Издательство: Страниц: 0 ISBN: 0534562639
Описание
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged andprepared!
