E-PR: The Essential Guide to Public Relations on the Internet Год выпуска: 0Автор: Matt HaigИздательство: Kogan PageСтраниц: 166ISBN: 0-7494-3434-1Описание E-PR explores one of the most challenging parts of e commerce in this practical new guide. As th160e head of a successful online PR firm, the author offers invaluable tips and techniques on raising visibility on the internet. In a fast-paced how-to style, E-PR shows: ?How e-PR fits into the overall marketing mix ?How to deal with the virtual media ?How to get people to your website and keep them coming back ?How to manage E-mail, PR and the media The wrong move in publicizing your company or product on the web can backfire. This new guide helps the reader make all the right moves.
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