Год выпуска: 2003 Автор: Donald F. Treadwell, Jill B. Treadwell Издательство: Sage Publications Страниц: 536 ISBN: 0761945997, 978-0761945994
Описание
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
