Год выпуска: 0 Автор: Robert Hite, Wesley J. Johnston Издательство: Страниц: 0 ISBN: 031406432X
Описание
A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.
