Tips and Best Practices For Every Sales Situation: From Prospecting and Presenting to Negotiating and Closing, These Strategies Will Help You Seal the Deal. From Contact to Contract is a sales primer that provides professionals with a comprehensive collection of 496 tips and best practices without getting bogged down in long explanations of sales theory and models. Corporate Communications Consultant Dianna Booher provides wisdom gleaned from her 20+ years advising Fortune 500 companies on how to increase sales. These insights will help both novice and seasoned sales professionals to promote their credibility in order to succeed.
