Год выпуска: 2013 Издательство: Страниц: 312 ISBN: 9781118466933
Описание
Gamification For Dummies includes information on: the definition of gamification How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment. How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Reward techniques using game mechanics are now motivating millions of casual gamers across the web in non-game environments. Gamification For Dummies is for those readers interested in delivering real enterprise results in terms of massive productivity boosts.
