Год выпуска: 1996 Автор: William A. Cohen Издательство: John Wiley and Sons, Ltd Страниц: 588 ISBN: 978-0-471-10946-4
Описание
With more than 60,000 copies sold, this amazing manual has become a classic in its field - and rightfully so. Nowhere else will you find - in one book - so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition,...
