Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) Год выпуска: 2003Автор: Delbert I HawkinsИздательство: Страниц: 0ISBN: 0072865490Описание Book DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Похожие книги
Mark E. Hill. Marketing Strategy: The Thinking Involved. – М.: , 2012. – 360 с. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. – М.: , 2012. – 400 с. E. J. Nijssen, Ruud T. Frambach, Edwin J. Nijssen. Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach. – М.: , 0. – 0 с. Frederick E. Webster. Industrial Marketing Strategy, 3rd Edition. – М.: , 0. – 0 с. Leon Schiffman, Leslie Kanuk. Consumer Behavior, Eighth Edition. – М.: , 0. – 0 с. Delbert I Hawkins. Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk). – М.: , 2003. – 0 с. Jean-Pierre Jeannet, H. David Hennessey. Global Marketing Strategies. – М.: , 2004. – 613 с. II, Gordon C. Bruner, Paul J. Hensel, Karen E. James. Marketing Scales Handbook Volume IV: Consumer Behavior (Marketing Scales Series). – М.: , 2005. – 800 с. Frederick E. Webster Jr. Industrial Marketing Strategy. – М.: , 1991. – 366 с. Frederick E. Webster Jr. Industrial Marketing Strategy. – М.: , 1984. – 322 с. Consumer Behavior And Marketing Strategy (European). – М.: , 2011. – 0 с. William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. Handbook of Marketing Scales. Multi-Item Measures for Marketing and Consumer Behavior Research. – М.: Sage Publications, 2011. – 624 с. Ann Arbor. Norton Textra Connect – A Networked Writing Environment Stand Alone version with D3 Program & Data Disks. – М.: , 1995. – 0 с. Usama Awan and Muhammad Ammer Raza. Green Consumer Behavior and Environmental Sustainability. – М.: LAP Lambert Academic Publishing, 2012. – 108 с. Vaibhav Pardeshi. Consumer Behavior Towards Wine. – М.: LAP Lambert Academic Publishing, 2012. – 88 с. Ghazal Masarrat. Marketing Strategies, Consumer’s Cooperative in India (U.P.), Concept. – М.: LAP Lambert Academic Publishing, 2014. – 224 с. Sevita Frety. Green Marketing Strategy in Enhancing Consumer's Green Level. – М.: LAP Lambert Academic Publishing, 2011. – 128 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Мария Здравствуйте Марина! Вчера была защита диплома.Хочу выразить вам слова благодарности. Диплом после вашего сопровождения очень понравился, оценка 5! Огромное Вам спасибо за вашу работу!Успехов вам! Буду вас рекомендовать всем своим друзьям!
