Managing Media Companies : Harnessing Creative Value Год выпуска: 2005Автор: Annet ArisИздательство: Страниц: 0ISBN: 0470015632Описание Book DescriptionThe authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is stronglyfocused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .
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Андрей Все хорошо,защитился,спасибо вам!
