Feeding the Media Beast: An Easy Recipe for Great Publicity Год выпуска: 2005Автор: Mark E. MathisИздательство: Purdue University PressСтраниц: 300ISBN: 1557533970Описание Most organizations have at least one of two publicity problems. They don?t get enough press, or what they do get is disappointing or even damaging. Why? They don?t know the rules of the game. In Feeding the Media Beast, reporterturned media consultant Mark Mathis exposes the simple rules that all journalists follow?whether they know it or not.
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