Persuasion in Advertising Год выпуска: 2004Автор: John O'ShaughnessyИздательство: Страниц: 0ISBN: 0415322243Описание Book DescriptionPersuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the artof advertizing persuasion.
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Анастасия, 26.01 Хотела бы выразить Вам свою благодарность за проделанную работу. Комиссии очень понравилась диссертация! Вы мне очень помогли!!! Спасибо за терпение и ответственность. Желаю Вам успехов в вашей деятельности!
