Год выпуска: 2005 Автор: Rob Harrison Издательство: Страниц: 0 ISBN: 141290353X
Описание
Book Description`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers...
Все остались довольны! о чудо, такое в мгу бывает крайне редко, сами знаете :) Спасибо Вам Большое за очередную помощь!!! с понедельника возобновляем работу по дипломной...