Competing for Choice : Developing Winning Brand Strategies Год выпуска: 2004Автор: Lars FinskudИздательство: Страниц: 0ISBN: 0954532813Описание Book Description This expert perspective on brand strategy provides techniques for using branding to build a sustainable advantage over competitors. Maintaining a wide conception of business competition requires that intrepid business leaders consider how to attract and sustain relationships with consumers, employees, partners, and investors, all of whom must choose between competing companies. These straightforward strategies simplify the often complex choices businesses must make about branding, suggest ways to allocate investments more effectively, and enable businesses that provide goods or services to make educated choices about this key element of corporate strategy.
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Андрей Спасибо вам Юлия! Вы мне очень помогли, вчера защитился на "отлично"! Буду вас рекомендовать своим знакомым и друзьям!
