When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas) Год выпуска: 2004Автор: Harvard Business ReviewИздательство: Страниц: 0ISBN: 1591395054Описание Book DescriptionPR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.
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Ольга Александрова Получила 5. Спасибо огромное. Ваша заслуга!
