Marketing Research: An Applied Approach Год выпуска: 2003Автор: Naresh K. MalhotraИздательство: Страниц: 0ISBN: 0273657445Описание Book DescriptionMarketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
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Дарик Юля, здравствуйте! Я работу после вашего сопровождения прочитала.Все вроде бы отлично.Спасибо! Но впереди самое главное- встреча с научным руководителем, соответственно, ее слово будет последним. Если что, я вам напишу или позвоню.
