Год выпуска: 2005 Автор: Jonas Ridderstrale, Kjell A. Nordstrom Издательство: Praeger Publishers Страниц: 328 ISBN: 0275986896
Описание
We all know that the rules by which business is conducted have changed. But by how much? The dot.commers who threw out the playbook and tried to reinvent everything crashed and burned. "Back-to-basics" and "execution" are refrains reverberating down corporate hallways. And yet there is still a sense of unease. Jonas Ridderstrale and Kjell Nordstrom, the outspoken authors of the international bestseller, Funky Business, present a provocative analysis of the social and cultural forces that are defining the business landscape--in particular, the fundamental relationships between employers and employees and between companies and customers. Covering a huge terrain--from the impact of high tech to the ever-widening gaps between the haves and the have-nots, and with references from Adam Smith to Janis Joplin--the authors bring into focus the challenges of business leadership in a world increasingly defined by individualism. "Karaoke" capitalism refers to the philosophy of imitation,...
