Год выпуска: 2012 Автор: Tom Page Издательство: LAP Lambert Academic Publishing Страниц: 64 ISBN: 9783847371229
Описание
This study carries forwards research seeking to identify and understand the relationship and links between product attributes and consumer perception, through means of an explanatory study. The research constituted of fifty two people who ranged between 18- 39 year old, all of whom completed qualitative research studies in the form of a questionnaire. This qualitative method utilised locations such town centres and/ or high footfall areas. A further nine participants sat interviews which exploited more open and indicative data. Supporting this, quantitative methods consisting of surveys, looked into studying ‘green products (GP’s) and identifying attributes which focused towards sustainability. Some qualitative data was presented in quantitative form, such as charts. The findings from such data strongly suggested and identified GP’s attributes and consumers perceptions towards them, which, along with the data, also recognised poor correspondence between the two.
