Год выпуска: 2013 Автор: Jinhyuk Jang and Hongbum Shin Издательство: LAP Lambert Academic Publishing Страниц: 140 ISBN: 9783659424328
Описание
As the sport products are getting pervasive in daily life, we shouldn't overlook the power of 'Sportsumers' meaning consumers who purchase sport products. This book gives us managerial guidelines how to approach the sport market by analyzing consumption pattern toward sport products, consumers' motives participating in sport activities by their personalities, interrelation between motives & personalities, and decision factors when purchasing sport products. In this book, it is possible to see the potential value of sport industry through understanding how personalities and motives of consumers affect their decision factors when they purchase sport products.
