Год выпуска: 2009 Автор: Ann Renee Belair Издательство: LAP Lambert Academic Publishing Страниц: 132 ISBN: 9783838312989
Описание
Is the consumer free or manipulated by marketing strategies? Are marketing practices socially ethical? Why are current marketing practices so effective in luring consumers? Have marketing images become the new opiate of the people? If so, what are the social effects of this ubiquitous phenomenon in our culture? Using a multidisciplinary approach, Ann Renee Belair draws from her knowledge of marketing and advertising, Kantian philosophy, popular culture, and sociology to offer new insight to these questions. Belair exposes how marketing ploys go too far by pushing the boundaries of culture and invading the consumer''s mind. As marketers appropriate and deploy symbols and images of popular culture, they have become overly powerful at seducing consumers. The negative social consequences of today‘s marketing practices are evidenced by such phenomena as the increasing rate of personal bankruptcies, massive credit card debt, new social ills such as shopping addictions and also social...
