Год выпуска: 2011 Автор: Daniel Perez Издательство: LAP Lambert Academic Publishing Страниц: 96 ISBN: 9783843393591
Описание
The purpose of this thesis is to investigate the challenges of neuromarketing application in Humanistic Communication and healthcare campaign research. This is based on a personal interest in the development of healthcare campaigns and the adaption of theories. Gadamer''s notion on interdisciplinary linking, builds a(interdisciplinary) bridge between my fascination with technological and theatrical development, and the philosophy of communication research.
