Год выпуска: 2011 Автор: Helle Knudsen and Lykke Borreskov Juulsen Издательство: LAP Lambert Academic Publishing Страниц: 180 ISBN: 9783845408576
Описание
As stakeholders and governments pay more attention to the poor working conditions in many developing countries, companies put more emphasis on the need to conduct responsible production as well as their responsibility toward the societies in which they operate. Several scandals within the clothing industry together with outsourcing of production can be seen as contributing factors to the increasing focus on corporate social responsibility. In addition, CSR has gained grounds at both national and international level as governments and large organizations have come up with guidelines to which companies should adhere in order to show that they are responsible corporate citizens. CSR is thus being increasingly implemented into companies’ business strategies, and companies are being scrutinized now more than ever. With this book we wish to discuss the use of CSR communication strategies in corporate communication within the high street fashion clothing industry in order to determine if...
