Cultural Destinations' Online Communication and Promotion Год выпуска: 2011Автор: Alessandro InversiniИздательство: LAP Lambert Academic PublishingСтраниц: 148ISBN: 9783845471778Описание Destinations websites and particularly cultural destinations’ websites have their own communication strategies: they act as hubs with respect to destinations’ stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations’ and leisure destinations’ online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations’ websites, but they are marketing the destination in an emotional way.
Похожие книги
Michael Silverman. Capturing Community: How To Build, Manage, and Market Your Online Community. – М.: , 2012. – 180 с. Payam Hanafizadeh. Online Advertising and Promotion: Modern Technologies for Marketing. – М.: , 2012. – 430 с. Norman Wirzba. The Essential Agrarian Reader: The Future of Culture, Community, and the Land. – М.: , 0. – 0 с. Rena M. Palloff, Keith Pratt, Keith Pratt. Lessons from the Cyberspace Classroom : The Realities of Online Teaching (JOSSEY BASS HIGHER AND ADULT EDUCATION SERIES). – М.: , 0. – 0 с. Ifip Tc6, Tc11 Joint Working Conference on Communications and Multimedi, Tomaz Klobucar. Advanced Communications and Multimedia Security: Ifip Tc6/Tc11 Sixth Joint Working Conference on Communications and Multimedia Security, September 26-27, 2002, Portoroz, Slovenia (International Federation for Information Processing, 100). – М.: , 0. – 0 с. Joann Keyton. Communication and Organizational Culture : A Key to Understanding Work Experiences. – М.: , 2004. – 0 с. Jeanette S. Martin and Lillian H. Chaney. Global Business Etiquette: A Guide to International Communication and Customs. – М.: Praeger Publishers, 2006. – 188 с. Mohammad Mohammad and Yi-Chen Lan. Migrant Communities and E-Government in Australia. – М.: LAP Lambert Academic Publishing, 2014. – 328 с. Alessandro Inversini. Cultural Destinations' Online Communication and Promotion. – М.: LAP Lambert Academic Publishing, 2011. – 148 с. Ping-Hsiang Hsieh. Preservation and Promotion of Cultural Identity under Globalization: A Comparison between Taiwan's and Korean Strategies used in Online and Digital Contents. – М.: LAP Lambert Academic Publishing, 2013. – 120 с. Carolina Ferreira Siqueira and John Cokley. Journalists and online communities. – М.: LAP Lambert Academic Publishing, 2013. – 72 с. Sudip Banerjee,Krishnendu Mondal and Subhendu Mondal. COMMUNITY AND DIVERSITY OF WATERFOWLS IN SANTRAGACHHI WETLAND, INDIA. – М.: LAP Lambert Academic Publishing, 2011. – 92 с. Carlos A. F. Marques and Rogerio N. Nogueira. Fiber Optic Components for Optical Communications and Sensing. – М.: Scholars' Press, 2014. – 308 с. Saso Koceski and Biljana Petrevska. Design And Development Of Hybrid Recommender System For Tourism. – М.: LAP Lambert Academic Publishing, 2013. – 72 с. Marwa Khairy,Tarek M. Mahmoud and Tarek Hemdan. A study of content based Spam Filtering Techniques. – М.: LAP Lambert Academic Publishing, 2014. – 128 с. Debora Hsu and Govindasamy Agoramoorthy. Unique Ecotourism. – М.: LAP Lambert Academic Publishing, 2012. – 120 с. Nader Sh. Kandelousi,A. Janee Ali and A. Abdollahi. Interpersonal Communication and Communication Satisfaction. – М.: LAP Lambert Academic Publishing, 2010. – 112 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Серафим (При заказе следующих работ), 25.08 Большое спасибо за прошлогодний цикл работ. Все получилось замечательно. Чуть позже скину еще две темы. С Вами приятно иметь дело :) Между прочим... по секрету одна из тем будет такая же противная. Но Вы же умница, Вы справитесь :))
