A Comparative Analysis of Four Chanel Advertisements
Год выпуска: 2011 Автор: Marlene Hviid and Britt Lerhard Jakobsen Издательство: LAP Lambert Academic Publishing Страниц: 64 ISBN: 9783844320343 Описание This book is an academic dedication to one of history''s greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel''s branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel''s branding and accounts for which group of segmentation the Chanel customers belong to.
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Misha, 17.05 Здравствуйте Марина. С Вашей помощью мы всё сдали на отлично. Большое Вам спасибо.