Год выпуска: 2012 Автор: Anne Ferguson Издательство: LAP Lambert Academic Publishing Страниц: 72 ISBN: 9783847377344
Описание
Although words themselves cannot be owned it is when they become a compilation of words authors would normally become the owner, author and therefore retain copyright over the work. Currently this does not relate to the media release produced by public relations professionals. While it is not the purpose of this book to simplify the media release authorship, ownership and copyright issue because it is a complex one, it is the intention of this book to raise and discuss the complex relationship that exists between the media release, public relations practitioners and journalists because it is exists outside the normal boundaries of ownership, authorship and copyright.The automatic assumption of authorship, ownership and copyright being waived and therefore assigned to another person(s) may have long term ramifications that have not yet been realized.
