Год выпуска: 2012 Автор: Brian Chama Издательство: LAP Lambert Academic Publishing Страниц: 84 ISBN: 9783659254512
Описание
The communication of human rights to the general public is not a straight forward game. Often times it tend to excel well in rhetoric than reality. This research study looked at 147 respondents from the general public and 15 Human Rights Commission workers in order to determine the target audiences’ level of information awareness of human rights. The focus was to look at the overall effectiveness and efficiency of the existing communication strategies. The data was collected through semi-structured questionnaires and in-depth interviews by examining how information was disseminated to the general public. The study concluded with recommendations towards more effective communication of human rights arguing that each human rights communication campaign should be developed to reach specific audiences with tailored messages. The materials and interventions, including strategies should be designed to meet specific objectives. In short and in reality, communication strategies must be...
