Год выпуска: 2009 Автор: Kaja Tampere Издательство: LAP Lambert Academic Publishing Страниц: 168 ISBN: 9783838322247
Описание
This study addresses the questions of how organisations managed their relations and communicated with different stakeholders in a communist and post-communist (transition) society, how they changed their stakeholder systems, how public relations emerged in a new social context, in a transition society which changed very rapidly and at a fundamental level, and how organisations built up their public relations functions in this situation. Public relations processes are studied mostly in stable societies, under conditions where only one or two system components have changed. Transition society processes are not typical – in the situations dealt with in this study all possible ‘things'' changed, which made the situation chaotic. The author focuses on relations building and communication management processes in the present study. In general all analysed processes in the present study deal with the change from totalitarianism to democracy, from a planned to a market economy....
