Is Your Website Really Working for Your Communication Goals? Год выпуска: 2010Автор: Stephanie AhnИздательство: LAP Lambert Academic PublishingСтраниц: 92ISBN: 9783838330259Описание What are the explicit and practical methods for achieving websites'' communication goals, increasing awareness and positive attitude toward an organization? This study proposes the user control model as systematic standards and applicable methods for achieving websites'' communication goals. The user control concept is applicable to websites with various communication strategies including promoting public relations and advertising campaigns and representing an organization.
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