Год выпуска: 2010 Автор: SAQIB RIAZ Издательство: LAP Lambert Academic Publishing Страниц: 136 ISBN: 9783838394541
Описание
The Media-Government relationship is an area of great importance in the field of Media Studies and Mass Communication throughout the globe. A number of researches have been conducted in this regard. This book elaborates the situation of the media- government relationship in Pakistan. Most of the books on Journalism, Mass Communication and Media Studies deal with effects of media content on people and society but it is equally important to understand the influences that shape media content. Media, not only influence target audience, but they, themselves are influenced by a number of factors. Media content is influenced by the personal attitudes and orientations of media workers, professionalism, corporate policies, ownership patterns, the economic environment, advertisers, audiences, ideology and above all, the governments. This study investigates the influence of Government on print media content in Pakistan due to its advertising power and being the largest ...
