Marketing In Arts And Culture: Innovative tools, potential and use Год выпуска: 2015Автор: Marija GajicИздательство: LAP Lambert Academic PublishingСтраниц: 168ISBN: 9783659682735Описание How to manage your relations with the audience, reach out to your target groups and see the bigger picture behind using technology and virtual in reality. Use the potential behind new technologies of marketing and digital era, but see the person behind the profile. How to engage the audience and bring them to your event, save resources and focus on sustainability. This is not a book about B2B or PPC or PPV, etc. It is about understanding what the role of marketing is in the field of arts and culture.
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Анна Добрый день, Марина! Защита прошла хорошо, спасибо Вам за все!
