Год выпуска: 2012 Автор: Julius Che Tita Издательство: LAP Lambert Academic Publishing Страниц: 276 ISBN: 9783659201806
Описание
The interdependence of the global community resulting from globalization has put the public relations of transnational corporations on the spot to cater for the different expectations of their host and home publics. Corporate social responsibility (CSR) provides an opportunity for these corporations to establish and maintain beneficial relationships with their host and home publics. This book focuses on the coordination mechanisms used in CSR in sub-Saharan Africa by transnational corporations (TNCs). The book examines how the global CSR objective is maintained by the parent company in the subsidiaries in their bid to balance the international and local demands of their diverse stakeholders. The influence of the international business orientation on the kind of CSR activities carried out and how the role and importance of subsidiaries relates to the coordination mechanisms employed are examined. The book additionally looks at the importance of CSR and the motivation behind the CSR...
