Год выпуска: 2012 Автор: Ming-Hao Hsieh Издательство: LAP Lambert Academic Publishing Страниц: 104 ISBN: 9783659285301
Описание
The discourse constructing a queer representative with LGBT identity embodies subversive queer rebellion grounding interdependence between advertisers, stars, and audiences in commercial television. Considering her media roles for American Express, CoverGirl, and J.C. Penney, as well as a daytime talk show host, Ellen DeGeneres expresses queerness, queer moments, and space in accordance with anti-heteronormativity described by Alexander Doty. In the mainstream advertising, using LGBT subculture texts is a strategy for advertisers to target mass heterosexual consumers, while simultaneously not to alienate homosexual communities. In U.S. daytime television programming, The Ellen DeGeneres Show emblematizes identity declaration of Ellen’s coming out episodes in 1997 and embodies entertaining segments in terms of a coming out party through talking, dancing, and liberating. In audience reception, viewers are empowered by a moment of pleasure, sympathy, and liberation in relation to...
