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Impact of ICT-based Information Systems on Maize Marketing in Kenya



Год выпуска: 2014
Автор: Rose Wanjala
Издательство: LAP Lambert Academic Publishing
Страниц: 120
ISBN: 9783659608322
Описание
This study evaluated the impact of ICT-based marketing in Western Kenya.Data was collected from a sample of 384 farmers. SPSS package was used in analysis of data. A Chi square test was used to show the relationships. Results show a high statistical significant(p<0.01) variation in ICT tools used by farmers. Mobile telephony and radio were the commonly used at 36.5%. Also ‘Soko hewani’ SMS and IRP. Internet was least used at 4.7%. There’s highly significant variation (p...


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