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Marketing Australian Non GMO Food Grain Soybean And Corn



Год выпуска: 2014
Автор: Andrew McCarrol
Издательство: Scholars' Press
Страниц: 148
ISBN: 9783639702989
Описание
This book aims to show how an Australian SME food grains exporter has been able to access the Japanese market for food quality soybeans and corn. This firm has succeeded in entering this market despite entrenched competition from traditional suppliers in the USA and Canada and in the face of rigorous food safety and quality standards as required in this particular market. The set of strategic drivers required to enter the Japanese food grains market and enabling competencies implemented by an Australian SME food grain exporting company are detailed for use by other intending exporters of food grains to the Japanese market. A qualitative research method was used in the research undertaken on entering the Japanese food grains market. The research identifies clearly that if other SME food grain exporters are interested in exporting into such product markets then given they have the capacity to develop and implement such competencies as those outlined in this book then export...


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Марина
Здравствуйте, Юлия. Спешу сообщить Вам что защита Курсовой состоялась успешно, немного я там, правда, намудрила, но в итоге результат 4(хорошо). Огромное Вам спасибо. Надеюсь на дальнейшее сотрудничество.