Political & Non-Profit Campaign Strategies: A Comparison Год выпуска: 2014Автор: Michael Kwame DzordzormenyohИздательство: LAP Lambert Academic PublishingСтраниц: 104ISBN: 9783659538353Описание Political Campaigns and strategies, especially in developed countries, have improved over the years with the improvement in electoral and campaign laws and technology. Especially in 2008 and 2012, the innovations of the Obama political campaigns and its success have received a lot of attention from political scientists and pundits. Can Non-Profit organizations learn from political campaigns and vice versa? This book examines the similarities and differences between Political campaign strategies and Non-Profit campaign strategies. The book uses the Columbus Council on World Affairs as a case study. The book in divide into: Strategy, Communication, Finance and Analysis.
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Oльга, 09.04 Еще раз спасибо за науку!
