Marketing Strategies in the UK Classical Music Business Год выпуска: 2011Автор: Marius CarboniИздательство: LAP Lambert Academic PublishingСтраниц: 212ISBN: 9783845475561Описание An overview of how the classical music industry has changed the way it has operated since 1989 with a particular look at marketing and online trade. Details of specific marketing campaigns, examples of online campaigns and interviews with key people in the music industry are included. The author draws on his experience in the classical music sector, especially within the recording, marketing and broadcasting fields.
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