Impact Of Customer Service Elements On Customer Satisfaction &Loyality Год выпуска: 2012Автор: Saima Jahan,Surmad Umar and Samina JahanИздательство: LAP Lambert Academic PublishingСтраниц: 68ISBN: 9783659241383Описание This study stands to investigate the impact of customer service elements on customer satisfaction and loyalty in B2B (Business to Business) market and to find out the most important elements of customer services which have strong impact on satisfaction in Pakistan's scenario.The nature of this study is exploratory and the selected population for data collection consists on the retailers of mobile phone companies.
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