Год выпуска: 2012 Автор: Sufia Sultana Издательство: LAP Lambert Academic Publishing Страниц: 184 ISBN: 9783659245855
Описание
The global drift of customization for customer satisfaction in the corporate world has affected the contemporary education and resulted in ‘tailor-made’ ESP courses. Currently, the growing fashion of these ‘need-based’ courses and trainings have augmented the significance and call for course evaluation. As all the stakeholders affect the course designing, so their approval determines the effectiveness of course. The purpose of this two-phase, mix method study is to examine the efficacy of the course conducted at HBL, Pakistan, and to propose a course catering the professional needs of the bank employees. Using the descriptive and single experimental group design, the author appraises the document adopted as training resource and the participants’ feedback responses about it. These responses are analysed finding frequency, percentage and mean. A thorough needs analysis is indispensable for course designing. Hence, the author conducts TNA and pilots the proposition to confirm its...
