Год выпуска: 2011 Автор: Clemenciana Mukenge and Advice Chimbarange Издательство: LAP Lambert Academic Publishing Страниц: 116 ISBN: 9783845478364
Описание
The major objective of this study was to explore the lexical stylistic devices employed to discuss HIV/AIDS issues in three selected Zimbabwean anti-AIDS films and to determine their communicative functions. To achieve this objective, a Qualitative approach was adopted and mainly qualitative data was collected using a multidisciplinary approach. This involved an in-depth textual analysis; conducting interviews and document analysis. Data gathered was analyzed using Critical Discourse Analysis framework with Fairclough's model; Discourse as Social Practice as the basic tool of analysis. Thus, language was perceived as a part of the society; a social process and a socially conditioned process. This multiple analysis approach involved describing the nature of language used to talk about HIV/AIDS; interpreting the findings to establish the communicative functions of the language and explaining the underlying cultural and ideological manifestations that influence the linguistic choices....
