Год выпуска: 2012 Автор: Ali Hussein Saleh Zolait Издательство: LAP Lambert Academic Publishing Страниц: 584 ISBN: 9783846598146
Описание
Many researches hypothesize that user psychological and social factors such as attitude, norms, and intention underpin users’ factors involved in innovation adoption. This study argues that users’ readiness factors correlate with the success in innovation diffusion process, which is related to User’s Information-Based Readiness. Although, there are many factors that can influence the acceptance of an innovation but when users’ information on that innovation is too low, researcher argues that innovation acceptance either will be low or will not be accepted. Also, researcher argues that an innovation may accepted or rejected because of a positive or negative values communicated to the potential user on a single aspect of the innovation. This single aspect could be the innovation characteristics itself or in some cases, a combination of costs and benefits, experience and exposure, knowledge and awareness of innovation may determine the relative acceptance or rejection of an innovation....
