E-commerce Adoption Factors in Small and Medium-Sized Enterprises Год выпуска: 2013Автор: Alice P.F.S. ShemiИздательство: LAP Lambert Academic PublishingСтраниц: 428ISBN: 9783659238475Описание The development of e-commerce adoption in small and medium-sized enterprises (SMEs) in developing countries has not been adequately researched to provide depth and practical understanding. This book explores the factors affecting e-commerce adoption in SMEs in a developing country context of Botswana. The research was undertaken in an interpretive paradigm with case studies in nine SMEs. Data collection tools and techniques involved face-to-face semi-structured and unstructured interviews, telephone interviews, website content analysis, document analysis of SME reports and observations. A conceptual framework was developed to capture elements from extant e-commerce adoption literature. This book makes a theoretical and methodological contribution by providing a philosophically-derived interpretive approach for understanding e-commerce adoption factors in developing country SMEs. Strategies and implications of research findings for the selected SMEs are discussed intensively. The book...
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