Год выпуска: 2010 Автор: Elina Oksanen-Ylikoski Издательство: LAP Lambert Academic Publishing Страниц: 192 ISBN: 9783838309156
Описание
This book is a study of selling and salespeople. Moreover, this is a study of reading, writing and rethinking academic, network marketing (NM) practitioner and media texts of selling and salespeople especially in social settings, such as in the network marketing (NM) context. The focus of this book is to examine two intertwined issues. Firstly, it wishes to explore and challenge concurrent representations of selling and salespeople within the academic community. Secondly, it wants to create an understanding of controversial representations and conflicting opinions of network marketing within academic and practitioner communities and in the media. Thus, firstly, this book provides new epistemological and methodological insights into mainstream academic sales studies and, secondly, creates new knowledge concerning a neglected marketing area, namely network marketing.
