Год выпуска: 2012 Автор: Obaid Saif Al Zaabi Издательство: LAP Lambert Academic Publishing Страниц: 376 ISBN: 9783659167843
Описание
It is important to mention that the level of competition in the emerging markets is such that banks must continually ensure that they are maintaining their quality of service by strengthening customer loyalty, responding to the customer’s need, defining customer segmentation, ensuring competitive advantage, maintaining corporate profitability. Islamic banks must therefore be alert to the need for consolidating their position by diversifying banking products and providing a high quality of service. Islamic banks are facing many challenges confronting them in the current circumstances of open markets and globalization. Thus cost, profitability, customer satisfaction, customer retention, marketing success and high financial performance are most crucial factors to business success. This study has used developed SERVQUAL model, questionnaire, structure interview, empirical analysis and financial analysis to achieve it is goals. This study argues that management competence allocation...
